Robina Bananuka recently launched her own line of hair care products and treatments at Robbinka. How else are you protecting your business from potential copycats?
All you need to do is to get enough people to hear about your product for it to take off.
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Miss it, and invite failure. In addition, having previously written material available for the newspaper reporters makes placing an article and ad less work for the newspaper personnel. My hair freshener was created out of a common need and I knew there would be other black women who required it — if they are wearing hair extensions at the time.
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Brandt Why do so many new products fail? Extended lead times for new products can be just as deadly as bad timing. There are not many options available for women that want a luxurious high end collection with clinically proven ingredients for adding sheen, structure, and protection to ultimately improve the condition of highly textured hair.
Social Media ; directing potential users to the Robinkka website. After I created my first hair freshener which worked and I use every day, I knew that I had to start Robinkka to help other black women who have similar needs.
We have soooo much in store for you! Copyright Marketing Resources Ltd. Billboards and Print Ads These days, digital as well as traditional billboards offer a fantastic way to market your product. Research, timing, and planning can all help increase the probability of success.
Available SOON at www. Your list is vital for marketing and will also help you create an intimate niche audience.
Creating the product, and perfecting it to meet the needs of the market require a lot of planning, leg work and strategizing. This is an especially invaluable tool for niche product industries.
There are significant up-front selling costs involved in introducing new products. Someone liking the apple-scented shampoo a company produces might be tempted to try out a strawberry-scented shampoo put out by the same company.
Product Alignment Align up the hair product with the appropriate venue to attract the most attention. Training Your sales organization, inside employees, and distribution channels will need to be trained about the new product. These are some of the myriad issues you face in launching a new product or service.
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